Thank you for your interest in becoming a member of the Artist Alliance Community!

Open enrollment happens in May and November of each year

We occasionally have spots open up, so sign up for our waiting list to be the first to know about openings and when we open up enrollment

"I just did my first website sale thanks to your shows!!!! "

—Deborah B.F., Oakland

"A fantastic way to network with other artists, a wealth of information to move ahead with your artwork."

—Cee, Columbus, OH

"A painting I entered in the Rough Around the Edges exhibition sold as soon you shared it on social media, so I’m already ahead on the ROI!"

—Susan M, CA

The Artist Alliance is a membership community offering exhibitions, resources & support.



Wonderful program

"Lots of talented artists joined together sharing their experiences has been insightful. The webinars produced by Jen Tough are invaluable. Highly recommend joining this wonderful program."

Laurie Blessen

Membership includes:

Exhibition Opportunities

Our shows are curated by established artists or art professionals, with artists earning 100% on any sales.

Webinars, Workshops & Resources

New content being added weekly, including live webinars, video workshops & resources galore.

Art Challenges

We offer a new challenge every month that is inspiring & thought provoking, with a curated exhibition to follow that includes each participant.

Monthly Member Critiques

Each month a few members are selected for critique, interviews or visits to studios, offering exposure & promotion.

Member Workshops & Project Promotion

Host a workshop for our community (or the wider world) or promote your project/show/teaching to our community of artists

Friendly & Supportive Community

Members care about each other and support artistic growth, offer opportunities, critique & resources with each other.



"The Artist Alliance and membership in "the tribe", has been a growing experience for me and perfectly timed. I recently relocated from Colorado where I began my artist life, to San Francisco. Consequently, I have a great need to learn of and to connect with a new artist community. Jen Tough is so knowledgeable and committed to sharing whatever she can to help artists to help themselves. Jen models a supportive attitude -- I feel that members follow her lead and do the same. Because of this, there is the bonus of learning from all tribal members from across our country, and if not already, from beyond. Perfect!!" —Jean Brodie

"The Artist Alliance experience has been extraordinary. The phrase, "drinking from a fire hose," comes to mind. It is incredibly rich in process and resources, inspiration, and great fun! Working and observing other incredible artists is another plus."

—Sue Cretarolo

Founded by Jen Tough of Jen Tough Gallery, The Artist Alliance was created during the Coronavirus pandemic after her gallery permanently closed. Long realizing the gallery system was pretty broken for artists, she created the Artist Alliance to offer artists community, exposure and resources, where artists earn 100% on sales.

Jen’s past work experiences include being the art director for Warner Bros Records and Urban Outfitters, along with years of freelance projects for Nike, Drew Carey, and numerous national magazines. Jen has won awards for art direction & design, was named "one to watch" for the 2000s for art direction, and has juried numerous national exhibitions. She lives with her husband, daughter, and two dogs in Santa Fe, New Mexico.

Jen Tough Gallery has been included in:

"This group is great! Being a studio artist can be very isolating at times...especially THESE times, and this is a great place to connect with artists from all over. I have already taken advantage of two workshops and a webinar that was EXTREMELY helpful and very informative as well as timely. I love that there is a separate place for the public to view the art as well. I highly recommend becoming a member!"

—P.K. Williams

The Artist Alliance Promise:

Artists earn 100% of any sales and will never pay any commissions or entry fees.

No exclusionary contracts or restrictions for showing with other galleries or venues.

Artists will not be banned for posting "controversial" art.

Our community will always be free from advertising, but we welcome art-related promotions from members!


A must for any professional artist!

"A must for any professional artist! Jen is amazing and a wealth of experience and knowledge. The members are supportive and eager to take part in all the opportunities offered from small groups to exhibition and open studios opportunities."

—Mary Ann Forehand